For many West Australians abroad, this Australia Day is like no other and the distance to our home state may feel even greater for us all, with the pandemic continuing to challenge our resilience. Today, as we reflect on the past year, we celebrate the courage and strength of our collective communities.
As the Government of Western Australia’s international trade and investment office located in London, we have seen first-hand that many of our great Aussie businesses, growers and producers have faced incredible challenges across the past year, having to adapt quickly to an ever-changing situation.
This year, the Australian Made Campaign is once again calling on Australians to purchase products with the iconic green and gold Australian Made Australian Grown (AMAG) logo. The campaign aims to acknowledge the resilience and ingenuity of Australia’s manufacturing and agricultural sector, and the vital role they played in helping to navigate the country through an extremely challenging period. In a boon for exporters, the AMAG logo is now a registered trademark in the European Union, United Kingdom and the United Arab Emirates.
When considering Australian (and especially Western Australian) manufacturers and growers, the list is impressive. Most recently, Red Piranha, a Perth-based leading provider of advanced cybersecurity solutions and products globally, opened a new manufacturing facility in Western Australia and became the state’s first cybersecurity company to become a Licensed Australian Defence Exporter. Despite the pandemic causing supply chain issues, limiting their ability to travel to install products and deliver training, Red Piranha, quickly hired and upskilled local staff, streamlined supply chains and continued to meet local demand. Red Piranha has now achieved AMAG logo certification for their products.
Nuheara, is another WA company that showed innovation and resilience in the face of the pandemic. The five-year-old start-up, headquartered in Perth, develops smart hearing technology, providing multi-functional, personalised intelligent hearing devices designed to augment hearing. Despite disruptions to their supply chain, caused by COVID-19, the company continued to fill orders. Nuheara’s product has been so well received that it was named one of Time Magazine’s top 100 inventions of 2020.
If you choose to mark the day in a nod to our Australian growers, producers and manufacturers this year, what better way than to celebrate than with a glass of WA wine? Accounting for 25 per cent of the country’s overall premium wine production, you’re certainly spoilt for choice. Our wine is so good in fact, that Kylie Minogue, selected Margaret River’s Howard Park Wines, to produce one of her new signature wines for the Kylie Minogue wine range. The Kylie Chardonnay won gold at the 2020 Global Chardonnay Masters in December and is due to be released to the public in March 2021. If you need even more inspiration of the premium food and beverage in our State, take a look at the video below.
However you choose to spend the day, whether you are at home in Western Australia or abroad, our team in London wish you a Happy Australia Day!
About the Government of Western Australia’s London Office
The Western Australian Government Office is based in London with responsibility across the UK, Europe and Israel. If you’re a Western Australian organisation interested in the European market, or vice-versa, we are here to assist. Please get in touch!