Meet the team
The WAGO European office
As the Government of Western Australia’s representative throughout Europe, Mike is responsible for raising awareness of the State and promoting trade and investment. Mike’s role is to raise the profile and knowledge throughout the UK and Europe of Western Australia as an investment destination and as a source of high quality products and expertise. To this end, key objectives include: developing and pursuing opportunities with like-minded organizations, investors and companies in Western Australia and UK/Europe which have the potential to prosper and grow through linkages with others across these locations; promoting investment in infrastructure, manufacturing, technology, education, innovation and scientific exchange.
Specific areas of interest include: marine and defence, oil and gas, renewable energy, battery technology, space, medical science and automation, education, training and tourism, with an aim to promote the immigration of businesses and skilled people to Western Australia to meet the needs of a strongly growing economy.
Executive Assistant to the Agent General
Business Development Officer - Agriculture, Food and Beverage
Sally, originally from regional Western Australia, has been working for the European Office since 1996. She is responsible for the promotion of Western Australia’s wine and food exports. She has a WSET Level 2 Award in Wines and Spirits (QCF) and is working with producers to help introduce their products to the UK and European markets. Sally is also responsible for managing administration for the Agent General and coordinating official visits and events on behalf of the office.
Senior Trade and Investment Manager
Joe is an accomplished commercial and corporate affairs professional, with experience across policy development, government relations, trade and investment, community engagement and public affairs.
In his role at WAGO he is focusing on attracting foreign direct investment to WA and raising the profile of the State in the UK and Europe, in particular the Clean Tech, Critical Raw Materials, and Energy sectors.
Prior to moving to London in 2017, Joe managed the energy and resources policy portfolio for the Australian Chamber of Commerce and Industry. He has also managed the Western Australia Defence Industry Council, an association comprised of business and political leaders to advocate on behalf of the defence industry in the State.
Trade and Investment Manager
Charlotta joined the London office in January 2017. Originally from Sweden, she lived in Western Australia for seven years where she worked for the Chamber of Commerce and Industry of Western Australia. Charlotta has a Masters degree in Media and Communications from Uppsala University.
In her role at WAGO she focuses on trade and investment opportunities within Science, Technology, Space, and Smart Cities initiatives between Western Australia and the UK, Europe and Israel.
Charlotta is also the editor of the office website news page and newsletter.
Michael Carstens, Finance and Admin Manager
Michael joined the European office in July 2017. With a commercial background in various sectors which includes the motor industry and having spent a number of years with Mercedes Benz Michael gained a wealth of knowledge in Finance and administration.
Michael left South Africa in 2003 to settle in the UK permanently. He continued his qualifications and completed a business degree BA(hon)business and BA cert finance with the Open University. He is a member of the Chartered Institute of Management Accountants (CIMA) and currently completing CIMA Operational level.
As Finance and Administration Manager his role includes supporting Trade and Investment departments and overseeing the financial and administration requirements for European office.
Debbie Winfield, Secretary
Debbie is locally employed and has been with the Agent General’s Office in London since 1988. She joined the office with more than six years administration and secretarial experience. Her role as secretary at the European Office includes assisting the administration department and supporting the office at events and functions.